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How to Maximize Your Mobile App Marketing with Social Media
Long days. Even longer nights are behind you. You and your development partners have created the app of your dreams and one that you hope will be a smash hit on Google Play and the Apple App store....
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How Businesses Can Wow Their Customers via Great Mobile UX
Image Source: feathersoft For businesses and app publishers of the world, creating an app that defines their business is hard enough. Creating a great app that provides the ultimate mobile user...
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Mobile User Behavior Study: Is Facebook or Email the More Popular Option For...
Getting someone to register for your app only needs to happen once, but it is an extremely important step in the mobile onboarding experience. There are major benefits to having users register, like...
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How Visual Mobile Analytics Can Improve UX and Increase Retention
Hearing about a magnificent rainbow doesn’t hold a candle to seeing a magnificent rainbow. There is something to having a visual picture that simply cannot be matched by imagination. Or data. Receiving...
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Personalization: The Pillar of the Mobile User Experience
Giving users content tailored to their interests, needs, and location is the key to making the most of mobile technology. When you order a short latte with a dollop of whipped cream at a coffeehouse...
View ArticleReal-Time App Analytics Uncover the Why Behind Mobile Metrics
Decision makers in leading businesses understand the value of accurate data that reflects current conditions. In many industries, the ability to gather and analyze data in real time has become...
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KPIs for Apps – Optimize Your Mcommerce Apps and Mobile UX
Well, you’ve finally launched your app and like other app makers in the retail space, you are looking to increase engagement with your users and generate income. You are monitoring your downloads and...
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Three Common Mistakes Mobile App Marketers Make, And How To Fix Them
The idea behind an app is just the beginning of a long, sometimes smooth, often difficult path on an app’s journey to success or failure. Rest assured that quite a few mobile app marketing and...
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App UX Analytics: Success Relies on Going Beyond the Numbers
Professionals from all mobile disciplines have pondered that there needs to be a better way to get the most out of their app development efforts. This applies to mobile product managers, UX and UI...
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Gaming App User Retention: Only 22% Return After One Month
Appsee Mobile Analytics recently conducted research in which 100 gaming apps were examined in order to deeply understand user retention, return rate after the first session, and the average time...
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Microinteractions and Their Macro Effect on Your UX
Microinteractions range from the essential to the simply enjoyable. What is a microinteraction? Well, every time you interact with an app, website or even an appliance, even in the most insignificant...
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Evolution of the Mobile World: Looking Back and Looking Ahead
As mobile continues to drive forward at a breakneck pace, it isn’t only changing the world of the companies that adopt mobile, it will change our lives. “Mobile to overtake fixed Internet access by...
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Why Are My App Users Not Filling Out My Sign-Up Screen?
Oh, the fateful sign-up screen. Such a catch-22. In order to better retain users, you must have a sign-up screen. But this single screen, if not done right, can actually be a trigger for app...
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Mobile App UX Design: What Strategies Work and Why
Your app’s success is contingent upon a combination of factors, but I feel as you probably do as well, that the overall mobile user experience (UX) tops them all. The apps that stand out in the market...
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Want to Become a Revenue-First Marketer? Measure These 5 Marketing Metrics!
B2B marketers are obsessed with measuring metrics. I get it because I’m in your shoes. We want to track our progress, optimize our campaigns, and show that our marketing programs work. But this...
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What CMOs of B2Bs in Growth Stages Should Focus on in 2022
If I were a CMO of a B2B company in its growth stage (after Series A), this is what I’d focus on in 2022: 1. Demand gen & brand marketing in the dark funnel How do you generate demand and build...
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5 Pillars to Building a Strong Brand in 2022
1. Defining a brand personality. Brand personality is what connects you emotionally with your prospects and customers. Brands without personalities are just plain boring. So, define the voice, tone,...
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